Finding a better way

can often mean finding a more calm way to do your marketing...

Hi Reader,

I totally get it! Doing your marketing sometimes feels like a little too much. You’re busy, and you don’t want to put time into something that might not work. It’s also a little vulnerable putting yourself out there.

On the latest episode of the podcast, Rachel Posner, a yoga therapist and mindfulness coach, told me about the window of tolerance. It’s a psychological concept of the optimal zone to both handle stress and process intense emotions effectively.

Rachel explained that doing something with other people helps you to feel like you’re still in your window of tolerance even when you’re doing something new. We also spoke about how she approaches collaborations with this in mind, to grow her own business and audience in a calm way.

Rachel told me all about how she does this partly through podcasting by being a guest, and then letting it evolve from there. She’s gone on to do bigger collaborations when it suits, but the interviews are a way that she is able to do this without causing conflict in her nervous system. We also talked about how she keeps it relevant for her business and what she’s learnt along the way.

Through my own podcast, I’ve met so many interesting new people, and had deeper conversations with people I’ve known for years. It’s still a little clenchy-feeling to listen to it back and edit it, so usually I do this right away so that I flow on from the buzz of the recording, and I don’t have the time to think about it! It’s also faster for me to interview someone than to plan a solo episode, partly because of the emotions and partly because I want to provide something super juicy, so that helps too.

Whether it’s going live with someone, running a joint webinar, creating a product together, or having them contribute to a project, you don’t always have to go it alone.

In my services, there is an element of this, because I’m there with them, but there’s other fun ways to bring this into your business too.

I challenge you (even though that sounds intense) to think of one way you could do something with someone else, and see what happens.

I'll be over here researching and journaling on other ways to work in my window of tolerance and how sharing small pieces in this newsletter can help you with yours.