How well do you know your customer?

That knowledge should lead every decision you make in your marketing. Even when your BFF isn’t actually your customer.

Hi Reader,

There are many an acronym that we’re told to remind us what to focus on. WWJD if you went to catholic school like I did, WWDD if you’re more into Dolly.

In marketing, it’s more about understanding your customer. Your purpose, morals and values dictate how you do it, but the customer is where the questions start.

So instead, WWYCD - what would your customer do?

What problem or need do they have?
Where do they go first when they need to research something new?
What would they search for?
What sort of guidance would they be interested in?
What would they resonate with?
What would they like to hear about in reviews or testimonials?
What would they want in your offer?
What role does price play in their decision?

You should know them well enough that they're basically your BFF. Not that anyone in your personal life may be your perfect customer.

That information dictates:

What content could you create that addresses these specific concerns?
How can your marketing messages speak directly to these decision factors?
What changes could you make to better support customers through each phase?
How do you want to make them feel throughout the process?

So as much as you might know about Dolly Parton (or Jesus), you need to know your customer just as well. Then, its up to you to create the marketing to engage them.

The latest episode of the podcast is about the customer journey, and each of the elements that dictate whether you’re aligning your marketing with where you’ll have the most success.

Find the episode