How well do you know your customer?

That knowledge should lead every decision you make in your marketing. Even when your BFF isn’t actually your customer.

Hi Reader,

There are many an acronym that we’re told to remind us what to focus on. WWJD if you went to catholic school like I did, WWDD if you’re more into Dolly.

In marketing, it’s more about understanding your customer. Your purpose, morals and values dictate how you do it, but the customer is where the questions start.

So instead, WWYCD - what would your customer do?

What problem or need do they have?
Where do they go first when they need to research something new?
What would they search for?
What sort of guidance would they be interested in?
What would they resonate with?
What would they like to hear about in reviews or testimonials?
What would they want in your offer?
What role does price play in their decision?

You should know them well enough that they're basically your BFF. Not that anyone in your personal life may be your perfect customer.

That information dictates:

What content could you create that addresses these specific concerns?
How can your marketing messages speak directly to these decision factors?
What changes could you make to better support customers through each phase?
How do you want to make them feel throughout the process?

So as much as you might know about Dolly Parton (or Jesus), you need to know your customer just as well. Then, its up to you to create the marketing to engage them.

The latest episode of the podcast is about the customer journey, and each of the elements that dictate whether you’re aligning your marketing with where you’ll have the most success.

Find the episode

Check out these other podcast episodes

Navigate Change With Confidence with Joan Russell

Listen here

Elevating Your Offer Through Web Design with Paige Aileen Design

Listen here

Brought to you by Honey Pot Digital

113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

The secret to stress-free marketing

Finding a better way can often mean finding a more calm way to do your marketing... Hi Reader, I totally get it! Doing your marketing sometimes feels like a little too much. You’re busy, and you don’t want to put time into something that might not work. It’s also a little vulnerable putting yourself out there. On the latest episode of the podcast, Rachel Posner, a yoga therapist and mindfulness coach, told me about the window of tolerance. It’s a psychological concept of the optimal zone to...

1 day ago • 1 min read

Are they convinced, or simply entertained?

What do your customers need to know before they buy? How are you making sure that your marketing covers those needs? Hi Reader, Creating marketing content for your audience is great and all, but if you don’t show them the things they need to know to make that purchase, they will only keep a somewhat superficial attachment to your brand, and most won’t end up purchasing. They need to be aware of your offer, but for every business there are a few extra things people need to know. These things...

8 days ago • 2 min read

Are you being a villager?

Tell me what you want What you really, really want Hi Reader, Being in community helps you feel less alone in business, gives you access to opportunities, genuine connection and referrals. But the best thing community gives you, for your marketing at least, is the fresh perspectives and collective learning. The part I love most about being engaged in the community any business operates in, is that you hear what the market wants, needs, or is getting stuck on. You’ll find out about trends (not...

15 days ago • 2 min read