When the rubber meets the road

Understanding how you’ll improve the customer’s experience and creating the roadmap helps you to propel the business forward.

Following the roadmap helps you to make more impactful progress and cut out the distractions.

Hi Reader,

One of the key things I work on with my clients is what they will be taking action on. As a coach, I'm not doing it for them, but I do help them break down the hurdles so they can take action and get productive.

This plan is what I call the roadmap. It covers what they want to improve in the customer journey, and when they'll do it.

For many of them, they decide to focus on small projects and recurring tasks that will compound over time, so we tend to chat about what we will be taking off their plate that isn't necessary, at least for now, and get specific on what they will do. For others, they have a larger project we need to break down into manageable pieces, while also doing a few other things. The roadmap brings a clarity that a to-do list doesn't offer.

In this week's episode of the podcast I dove into the customer journey, and how you can decide where to improve it. I also broke down how you can prioritise that list into a roadmap you'll then act on.

Listen to the episode

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