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I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
There's strength in clarity Simple adjustments can curate a more clear brand position Hi Reader, Brand positioning is one of the most crucial aspects of marketing. It can determine how your business is perceived in the market and is the foundation of how you differentiate yourself from competitors, how customers see you, and how you communicate your value through visual and written marketing. If done well, it builds trust, loyalty, and a strong connection with your audience. More than the...
Memorable Messaging In an ideal world, we want people to tell others about our businesses, but for that to happen, they need to be clear on what it is you do. Hi Reader, When creating content for your business, it's easy to focus solely on topics or trends that are hot right now. But to create content that truly resonates and drives results, it's essential to integrate your key messages consistently into everything you share. The more consistent your messaging is, the more likely someone who...
Mistakes fuel mastery Like I shared in this week's podcast, truly wasted time is when you keep doing the thing, even when you know it isn't necessary. Hi Reader, We’ve all been there. Putting a lot of effort (and time) into a marketing campaign, only to see that it doesn’t get the traction you hoped for. When things don’t work out, it’s natural to feel frustrated or even critical of yourself. But here’s the thing: Marketing mistakes don’t define you. They’re an opportunity to learn, grow, and...