Performance Meets Purpose

More than just numbers, this review helps you move forward

Hi Reader,

As we move into a new month and a new quarter, it’s the perfect time to reflect on your marketing efforts from the past month. Analysing what worked, what didn’t, and where you can improve will help you make more informed decisions moving forward.

Here are areas to evaluate when reviewing your marketing performance:

Were your marketing efforts aligned with your business goals? Or did you get distracted?
Are you reaching and engaging the right people?
Did you see an increase in traffic to your website, and from which sources?
How many visitors left your website quickly? That’s your bounce rate.
Did you grow your followers or engagement across social platforms in a meaningful way?
How many new leads did you generate?
Did your leads convert into customers or clients?
Which pieces of content performed best in terms of views, shares, or engagement? Can you tell why?
Were your email open rates and click-through rates in line with expectations?
Were your paid ads reaching the right audience and producing a good return on investment?
Did you receive feedback from customers that can inform your marketing strategy?
How did your marketing efforts compare to competitors?
Were you consistently posting and updating content across platforms?
Did your automation tools work effectively, and did they save you time?
Did you stay within your marketing budget, and was the spend justified by the results or other progress made?

Taking stock of these areas will give you a clear picture of your marketing performance and highlight areas that need extra attention.

Depending on how much time you have, you may not evaluate all of these on a monthly basis, and reflect on a quarterly basis. But when you can look into these and fully reflect, not only from a gut reaction but in detail, you can tweak your strategy, double down on what’s working, and pivot where necessary.

Here’s to more informed marketing this next quarter!