Hi Reader, Usually social media platforms are free to post to and are widely discussed, so you might feel pulled to have them all, or sign up for more and then feel a pressure to keep them updated. Instead, you can evaluate them as you add one, or take time in an instance like this to re-evaluate. The current common options are:
Social media is often a discovery tool, allowing people to find you for the first time. That might be because a friend of theirs engaged with your post, or shared it. Other times they might follow a tag, or have interacted with content similiar to yours. Social media can also be a familiarity tool and allow people to get to know you, your offers and your team better. This might be because of behind-the-scenes information you share, or just the accumulated posts over time. Social media can also be a search and gut check option for potential customers. It’s funny how often people will go to your Instagram instead of your portfolio because they want to see your work in a context they recognise. You don’t have to have the same approach for every social media platform, especially since the content itself should be different. It’s up to you to mix and match and approach each platform independently with different approaches to content, volume, audiences, anything you need to adjust to make it feel right for you and your audience. I explained this in more depth in this blog post. As new social media platforms come up, expand or grow in popularity, you might feel some pressure to do it all. When deciding which of the social media websites or apps to jump onto, be mindful of the following:
If this platform aligns with your brand and strategy, give it a go with the time you have available. After a few months of trialling this space, ask yourself these questions to decide whether you should continue to use the platform:
You can then use that information to lead you on whether to stay, delegate, outsource the work or leave it entirely. When considering what content to make, evaluate the following:
You can do social media your own way! What will you choose? Next week, we’ll dive into ads, whether they’re a good fit for your business and how to choose your budget. Check out these new podcast episodes |
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I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
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