I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Decisions, decisions
Does that new idea fit into your plan? |
Hi Reader, Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options. In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time this new idea will take to complete or every part of the process. You don’t know how your target audience will react to it, or what results you might get. You sometimes can’t even tell how it’ll look to fit in with your visual brand. Sometimes, the reason you have less idea of how it’ll turn out is because no one in your industry has done it before, so a potential benefit could be that you’ll stand out from the crowd, at least for a while. To a point, there’s a risk that may or may not pay off. Rather than avoid it entirely or dive in headfirst without abandon, I prefer to get critical and set a timer, so I don’t disappear down a rabbit hole. This review can help you to see how this might fit in, and whether the goal is worthy of your dedication right now. You’ll need to review:
Ultimately, you can’t be sure whether it’s working until you try, tweak something, try again, tweak and continue repeating for a good chunk of time. Until you try it, you can’t know for sure whether it isn’t right, but that doesn’t always mean you have to try it. To keep your marketing sustainable, you can’t do everything. Check out these new podcast episodes |
Brought to you by Honey Pot Digital 113 Cherry St #92768, Seattle, WA 98104-2205 |
Emma Peacock
I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Go your own way Hi Reader Since Honey Pot Digital was just the spark of an idea, my mission was to help small business owners better understand and take action in their marketing. The idea was sparked when I saw a client I was working with get swindled by their ad agency. Specifically, they got a photo done for a campaign they were doing with the business I worked for. The photo was curated to their brand, kinda, but it was missing one key element. The PRODUCT. Not only did they charge them,...
Focus for the year Hi Reader, Unless you have some big team, or a really big budget, you’ll be pretty limited on the things you can achieve this year in your marketing. I’m sure you’re not short on ideas though so that’s where the focus comes in. It’s how you decide what is and isn’t even on the radar, and what to prioritise when you only have time for half your to do list. The thing you choose might be the one you enjoy most, or the one that you believe will have the biggest impact. It might...
Perception is reality The stories around our businesses dictate how we speak about them, and in turn how others both relate to them and tell new people. You get to write part of that story... Hi Reader, Combining what you offer, who you offer it to, why, how and the journey along the way is one story. That’s the story of how you and your business got to where you are now, and what you hope to achieve in the future. In sharing that story, it allows people to better understand the brand and how...