I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Decisions, decisions
Does that new idea fit into your plan? |
Hi Reader, Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options. In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time this new idea will take to complete or every part of the process. You don’t know how your target audience will react to it, or what results you might get. You sometimes can’t even tell how it’ll look to fit in with your visual brand. Sometimes, the reason you have less idea of how it’ll turn out is because no one in your industry has done it before, so a potential benefit could be that you’ll stand out from the crowd, at least for a while. To a point, there’s a risk that may or may not pay off. Rather than avoid it entirely or dive in headfirst without abandon, I prefer to get critical and set a timer, so I don’t disappear down a rabbit hole. This review can help you to see how this might fit in, and whether the goal is worthy of your dedication right now. You’ll need to review:
Ultimately, you can’t be sure whether it’s working until you try, tweak something, try again, tweak and continue repeating for a good chunk of time. Until you try it, you can’t know for sure whether it isn’t right, but that doesn’t always mean you have to try it. To keep your marketing sustainable, you can’t do everything. Check out these new podcast episodes |
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Emma Peacock
I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Performance Meets Purpose More than just numbers, this review helps you move forward Hi Reader, As we move into a new month and a new quarter, it’s the perfect time to reflect on your marketing efforts from the past month. Analysing what worked, what didn’t, and where you can improve will help you make more informed decisions moving forward. Here are areas to evaluate when reviewing your marketing performance: Were your marketing efforts aligned with your business goals? Or did you get...
There's strength in clarity Simple adjustments can curate a more clear brand position Hi Reader, Brand positioning is one of the most crucial aspects of marketing. It can determine how your business is perceived in the market and is the foundation of how you differentiate yourself from competitors, how customers see you, and how you communicate your value through visual and written marketing. If done well, it builds trust, loyalty, and a strong connection with your audience. More than the...
Memorable Messaging In an ideal world, we want people to tell others about our businesses, but for that to happen, they need to be clear on what it is you do. Hi Reader, When creating content for your business, it's easy to focus solely on topics or trends that are hot right now. But to create content that truly resonates and drives results, it's essential to integrate your key messages consistently into everything you share. The more consistent your messaging is, the more likely someone who...