I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Decisions, decisions
Does that new idea fit into your plan? |
Hi Reader, Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options. In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time this new idea will take to complete or every part of the process. You don’t know how your target audience will react to it, or what results you might get. You sometimes can’t even tell how it’ll look to fit in with your visual brand. Sometimes, the reason you have less idea of how it’ll turn out is because no one in your industry has done it before, so a potential benefit could be that you’ll stand out from the crowd, at least for a while. To a point, there’s a risk that may or may not pay off. Rather than avoid it entirely or dive in headfirst without abandon, I prefer to get critical and set a timer, so I don’t disappear down a rabbit hole. This review can help you to see how this might fit in, and whether the goal is worthy of your dedication right now. You’ll need to review:
Ultimately, you can’t be sure whether it’s working until you try, tweak something, try again, tweak and continue repeating for a good chunk of time. Until you try it, you can’t know for sure whether it isn’t right, but that doesn’t always mean you have to try it. To keep your marketing sustainable, you can’t do everything. Check out these new podcast episodes |
Brought to you by Honey Pot Digital 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
Emma Peacock
I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Pause before you plan Explore what worked, what surprised you, and what deserves your energy next year Hi Reader, As another year wraps up, it’s time to review the past year, and set your intentions for the new one. It can be tempting to jump straight into planning mode and set new goals, new tactics, new strategies. Before we push forward, there's real value in pausing to look back. Not to dwell on what didn't work, but to explore the terrain you've already covered and discover the insights...
At the centre of everything… What do all of your audiences have in common? Hi Reader, Many businesses don’t just sell to one audience. They might only sell one thing, but to different types of people, who have their own motivations and reasoning. There are always commonalities between the different groups of people your business serves. It works like a Venn diagram of your audiences, where what they have in common can cover more than one group. The number of audiences you have is how many...
When Niching Works I understand the question, people want to know if they’re operating in the right spaces, or of they’ll be limiting themselves too much. Hi Reader, Niching is a conversation for early stage entrepreneurs, almost everywhere you look. It comes up at pivotal times, when people want to know how they expand, by going deeper, or broader, or a mix of both. Moira Rose is taking this seriously A niche goes well beyond your average target audience of gender, age and a general...