I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Decisions, decisions
Does that new idea fit into your plan? |
Hi Reader, Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options. In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time this new idea will take to complete or every part of the process. You don’t know how your target audience will react to it, or what results you might get. You sometimes can’t even tell how it’ll look to fit in with your visual brand. Sometimes, the reason you have less idea of how it’ll turn out is because no one in your industry has done it before, so a potential benefit could be that you’ll stand out from the crowd, at least for a while. To a point, there’s a risk that may or may not pay off. Rather than avoid it entirely or dive in headfirst without abandon, I prefer to get critical and set a timer, so I don’t disappear down a rabbit hole. This review can help you to see how this might fit in, and whether the goal is worthy of your dedication right now. You’ll need to review:
Ultimately, you can’t be sure whether it’s working until you try, tweak something, try again, tweak and continue repeating for a good chunk of time. Until you try it, you can’t know for sure whether it isn’t right, but that doesn’t always mean you have to try it. To keep your marketing sustainable, you can’t do everything. Check out these new podcast episodes |
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Emma Peacock
I'm the face behind Honey Pot Digital and the host of the Digital Hive Podcast. In my newsletter I love to share simple marketing mindset shifts to help you conquer the hurdles of growing your small business, without the overwhelm.
Finding a better way can often mean finding a more calm way to do your marketing... Hi Reader, I totally get it! Doing your marketing sometimes feels like a little too much. You’re busy, and you don’t want to put time into something that might not work. It’s also a little vulnerable putting yourself out there. On the latest episode of the podcast, Rachel Posner, a yoga therapist and mindfulness coach, told me about the window of tolerance. It’s a psychological concept of the optimal zone to...
What do your customers need to know before they buy? How are you making sure that your marketing covers those needs? Hi Reader, Creating marketing content for your audience is great and all, but if you don’t show them the things they need to know to make that purchase, they will only keep a somewhat superficial attachment to your brand, and most won’t end up purchasing. They need to be aware of your offer, but for every business there are a few extra things people need to know. These things...
Tell me what you want What you really, really want Hi Reader, Being in community helps you feel less alone in business, gives you access to opportunities, genuine connection and referrals. But the best thing community gives you, for your marketing at least, is the fresh perspectives and collective learning. The part I love most about being engaged in the community any business operates in, is that you hear what the market wants, needs, or is getting stuck on. You’ll find out about trends (not...