Does that new idea fit into your plan?

Hi Reader,
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One of the things I touched on in this week’s podcast episode was “What does YOUR marketing need?”

Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options.

In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time this new idea will take to complete or every part of the process. You don’t know how your target audience will react to it, or what results you might get. You sometimes can’t even tell how it’ll look to fit in with your visual brand.

Sometimes, the reason you have less idea of how it’ll turn out is because no one in your industry has done it before, so a potential benefit could be that you’ll stand out from the crowd, at least for a while. To a point, there’s a risk that may or may not pay off. Rather than avoid it entirely or dive in headfirst without abandon, I prefer to get critical and set a timer, so I don’t disappear down a rabbit hole.

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This review can help you to see how this might fit in, and whether the goal is worthy of your dedication right now. You’ll need to review:

• Everything you have in mind. Put it in writing and in detail. Take note of any feelings, resistance or excitement, as you write.
• Why do you think this might be a good idea for your target audience and unique selling point?
• Do you have the time right now to give this thing a try?
• Have you tried something similar before? How did that go, and how might this be different?
• Does this compliment part of your existing marketing strategy?
• Does this fit well in the experience you are trying to curate for your target audience?

Ultimately, you can’t be sure whether it’s working until you try, tweak something, try again, tweak and continue repeating for a good chunk of time. Until you try it, you can’t know for sure whether it isn’t right, but that doesn’t always mean you have to try it. To keep your marketing sustainable, you can’t do everything.

Check out these new podcast episodes

Routing your marketing action plan Listen here

Setting my focus and phrase of the year for 2024 Listen here

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