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Mistakes fuel mastery

Like I shared in this week's podcast, truly wasted time is when you keep doing the thing, even when you know it isn't necessary.

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Hi Reader,
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We’ve all been there. Putting a lot of effort (and time) into a marketing campaign, only to see that it doesn’t get the traction you hoped for. When things don’t work out, it’s natural to feel frustrated or even critical of yourself. But here’s the thing: Marketing mistakes don’t define you. They’re an opportunity to learn, grow, and improve your strategy.

Instead of letting self-criticism take over, or feeling stuck, try shifting your perspective to focus on what you can learn from the situation.

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​Separate the mistake from your identity

Mistakes are a normal part of the process and don’t mean you’re failing. They simply show you where adjustments need to be made. Remember, you’re always growing as a marketer. What matters is how you respond to the challenge.

Analyse without judgment

Look at the mistake objectively. What specifically didn’t work? Was it the messaging, timing, targeting, or something else? By identifying the root cause (or potential causes) of its downfall, you can pinpoint where changes need to happen rather than assuming the failure includes every aspect of the campaign, or a personal shortcoming.

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Focus on learning

Every marketing mistake is a chance to refine your skills. Ask yourself, “What can I do differently next time?” Maybe it’s testing new strategies, adjusting your approach, or learning more about your audience. The key is to move forward with the knowledge you’ve gained, rather than dwelling on what went wrong.

Celebrate your effort to improve

Taking risks and trying new things in your marketing shows that you’re invested in your growth. Even when a campaign doesn’t go as planned, you’re gaining valuable insights that will lead to better decisions down the road.

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This pause will help you to get back onto the path, rather than create a whole new one from scratch.

Marketing is an evolving process, and each step gets you closer to understanding what works best for your business, whether it’s a success or a mistake.

Better luck (and strategy) next time!

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On the podcast this week...

I shared a bit about why I've taken some time off, and what I'm doing to make things easier on myself. You might find you can learn something from my mistakes.

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