Does that new idea fit into your plan? Hi Reader, One of the things I touched on in this week’s podcast episode was “What does YOUR marketing need?” Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options. In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time...
10 months ago • 1 min read
Focus for the year Hi Reader, Unless you have some big team, or a really big budget, you’ll be pretty limited on the things you can achieve this year in your marketing. I’m sure you’re not short on ideas though so that’s where the focus comes in. It’s how you decide what is and isn’t even on the radar, and what to prioritise when you only have time for half your to do list. The thing you choose might be the one you enjoy most, or the one that you believe will have the biggest impact. It might...
11 months ago • 2 min read
Perception is reality The stories around our businesses dictate how we speak about them, and in turn how others both relate to them and tell new people. You get to write part of that story... Hi Reader, Combining what you offer, who you offer it to, why, how and the journey along the way is one story. That’s the story of how you and your business got to where you are now, and what you hope to achieve in the future. In sharing that story, it allows people to better understand the brand and how...
about 1 year ago • 2 min read
Before the holiday hustle starts We've reached the time of year where I sometimes forget what month it is... Hi Reader, We want to enjoy the holidays, but they’re often a busy time for work. With marketing especially, we can tend to be planning so far ahead that we don’t remain present. Reduce that stress and pressure by spending a small amount of time in preparation. Me internally when I'm unprepared For product business Double check your checkout process. Place a fake order if possible,...
about 1 year ago • 5 min read
The great sales debate We want your marketing to be profitable, so let's break down discounts and what they do for your brand and long term revenue Hi Reader, As we approach the holiday season, you might be considering how you can increase your sales this year, and whether a discount is the way to do it. But does a Black Friday or Cyber Monday discount truly serve your brand? The origins of Black Friday come from the USA as that pre-holiday season buying date so you can do all that seasons’...
about 1 year ago • 4 min read
One connection at a time This is the final email in an eight part series, to help you evaluate your existing platforms or whether it's time to add a new one to the mix. If you missed any emails in this series, you can check them out here. Hi Reader, Sometimes providing a safe space for people is a great way to earn trust, and expand the experience around your brand. The people who then congregate become a community. It’s up to you how you foster that community. It could be in person or...
about 1 year ago • 4 min read
Create your own content format This is the seventh email in an eight part series, to help you evaluate your existing platforms or whether it's time to add a new one to the mix. Hi Reader, Having your own show, or consistent formatted content, allows you to start to establish a personal brand as the host/s. This content can also add to the brand of your wider business, by featuring your services, team, and expertise. While these platforms can feel saturated, there are ways to be more niched in...
about 1 year ago • 3 min read
When dollars make sense This is the fifth email in an eight part series, to help you evaluate your existing platforms or whether it's time to add a new one to the mix. Hi Reader, Ads are a great way to get in front of more of the right audience, with a message and offer that works. They drive traffic to your site, within super specific contexts and allow you to curate great experiences from the outset. They are an investment though, not only in your time, but in the sense that even if you DIY...
about 1 year ago • 4 min read
Go your own way... This is the fifth email in an eight week series, to help you evaluate your approach to your existing platforms, or whether it's time to add a new one to the mix. Hi Reader, Not all businesses have to be on social. It’s more common for personal brands, those who are represented visually and those who want to share expertise in a video format. Usually social media platforms are free to post to and are widely discussed, so you might feel pulled to have them all, or sign up for...
about 1 year ago • 3 min read