What do your customers need to know before they buy? How are you making sure that your marketing covers those needs? Hi Reader, Creating marketing content for your audience is great and all, but if you don’t show them the things they need to know to make that purchase, they will only keep a somewhat superficial attachment to your brand, and most won’t end up purchasing. They need to be aware of your offer, but for every business there are a few extra things people need to know. These things...
16 days ago • 2 min read
Tell me what you want What you really, really want Hi Reader, Being in community helps you feel less alone in business, gives you access to opportunities, genuine connection and referrals. But the best thing community gives you, for your marketing at least, is the fresh perspectives and collective learning. The part I love most about being engaged in the community any business operates in, is that you hear what the market wants, needs, or is getting stuck on. You’ll find out about trends (not...
23 days ago • 2 min read
How well do you know your customer? That knowledge should lead every decision you make in your marketing. Even when your BFF isn’t actually your customer. Hi Reader, There are many an acronym that we’re told to remind us what to focus on. WWJD if you went to catholic school like I did, WWDD if you’re more into Dolly. In marketing, it’s more about understanding your customer. Your purpose, morals and values dictate how you do it, but the customer is where the questions start. So instead, WWYCD...
about 1 month ago • 1 min read
10 Essential Blog Post Types for any Business If you’re in need of a few ideas to get your blog started, here’s a place to kick it off and get some bases covered. Hi Reader, No matter what type of business you run, whether it's service-based, product-based, or learning-focused, blogging is one of the most powerful tools to capture attention through search, build authority, engage your audience, and improve your overall marketing strategy. Here are 10 essential blog post types that every...
4 months ago • 2 min read
When the rubber meets the road Understanding how you’ll improve the customer’s experience and creating the roadmap helps you to propel the business forward. Following the roadmap helps you to make more impactful progress and cut out the distractions. Hi Reader, One of the key things I work on with my clients is what they will be taking action on. As a coach, I'm not doing it for them, but I do help them break down the hurdles so they can take action and get productive. This plan is what I...
6 months ago • 1 min read
Performance Meets Purpose More than just numbers, this review helps you move forward Hi Reader, As we move into a new month and a new quarter, it’s the perfect time to reflect on your marketing efforts from the past month. Analysing what worked, what didn’t, and where you can improve will help you make more informed decisions moving forward. Here are areas to evaluate when reviewing your marketing performance: Were your marketing efforts aligned with your business goals? Or did you get...
7 months ago • 1 min read
There's strength in clarity Simple adjustments can curate a more clear brand position Hi Reader, Brand positioning is one of the most crucial aspects of marketing. It can determine how your business is perceived in the market and is the foundation of how you differentiate yourself from competitors, how customers see you, and how you communicate your value through visual and written marketing. If done well, it builds trust, loyalty, and a strong connection with your audience. More than the...
7 months ago • 3 min read
Memorable Messaging In an ideal world, we want people to tell others about our businesses, but for that to happen, they need to be clear on what it is you do. Hi Reader, When creating content for your business, it's easy to focus solely on topics or trends that are hot right now. But to create content that truly resonates and drives results, it's essential to integrate your key messages consistently into everything you share. The more consistent your messaging is, the more likely someone who...
8 months ago • 1 min read
Mistakes fuel mastery Like I shared in this week's podcast, truly wasted time is when you keep doing the thing, even when you know it isn't necessary. Hi Reader, We’ve all been there. Putting a lot of effort (and time) into a marketing campaign, only to see that it doesn’t get the traction you hoped for. When things don’t work out, it’s natural to feel frustrated or even critical of yourself. But here’s the thing: Marketing mistakes don’t define you. They’re an opportunity to learn, grow, and...
8 months ago • 1 min read