Performance Meets Purpose More than just numbers, this review helps you move forward Hi Reader, As we move into a new month and a new quarter, it’s the perfect time to reflect on your marketing efforts from the past month. Analysing what worked, what didn’t, and where you can improve will help you make more informed decisions moving forward. Here are areas to evaluate when reviewing your marketing performance: Were your marketing efforts aligned with your business goals? Or did you get...
about 1 month ago • 1 min read
There's strength in clarity Simple adjustments can curate a more clear brand position Hi Reader, Brand positioning is one of the most crucial aspects of marketing. It can determine how your business is perceived in the market and is the foundation of how you differentiate yourself from competitors, how customers see you, and how you communicate your value through visual and written marketing. If done well, it builds trust, loyalty, and a strong connection with your audience. More than the...
about 1 month ago • 3 min read
Memorable Messaging In an ideal world, we want people to tell others about our businesses, but for that to happen, they need to be clear on what it is you do. Hi Reader, When creating content for your business, it's easy to focus solely on topics or trends that are hot right now. But to create content that truly resonates and drives results, it's essential to integrate your key messages consistently into everything you share. The more consistent your messaging is, the more likely someone who...
about 2 months ago • 1 min read
Mistakes fuel mastery Like I shared in this week's podcast, truly wasted time is when you keep doing the thing, even when you know it isn't necessary. Hi Reader, We’ve all been there. Putting a lot of effort (and time) into a marketing campaign, only to see that it doesn’t get the traction you hoped for. When things don’t work out, it’s natural to feel frustrated or even critical of yourself. But here’s the thing: Marketing mistakes don’t define you. They’re an opportunity to learn, grow, and...
2 months ago • 1 min read
Big Goals Need A Plan Your dreams won't chase themselves Hi Reader,It’s been a while since I sent an email, but all is well here! I have a podcast episode coming up that will delve into the details of what I've been up to, but today I wanted to share one of the things I have been putting back into practice over the past few months. When working towards any goal, I use a tried and true process to break things down into a loop I can close. It’s one that I’ve also used with most of my clients...
3 months ago • 3 min read
Go your own way Hi Reader Since Honey Pot Digital was just the spark of an idea, my mission was to help small business owners better understand and take action in their marketing. The idea was sparked when I saw a client I was working with get swindled by their ad agency. Specifically, they got a photo done for a campaign they were doing with the business I worked for. The photo was curated to their brand, kinda, but it was missing one key element. The PRODUCT. Not only did they charge them,...
over 1 year ago • 4 min read
Does that new idea fit into your plan? Hi Reader, One of the things I touched on in this week’s podcast episode was “What does YOUR marketing need?” Sometimes, you can’t be so confident about what is right for you, and your target audience. Maybe you chose your focus for the year, and made a whole list of tasks to work on, but things will inevitably come up through the year as ideas or options. In any brand, there is the grey area, the unexplored territory. You don’t yet know how much time...
over 1 year ago • 1 min read
Focus for the year Hi Reader, Unless you have some big team, or a really big budget, you’ll be pretty limited on the things you can achieve this year in your marketing. I’m sure you’re not short on ideas though so that’s where the focus comes in. It’s how you decide what is and isn’t even on the radar, and what to prioritise when you only have time for half your to do list. The thing you choose might be the one you enjoy most, or the one that you believe will have the biggest impact. It might...
over 1 year ago • 2 min read
Perception is reality The stories around our businesses dictate how we speak about them, and in turn how others both relate to them and tell new people. You get to write part of that story... Hi Reader, Combining what you offer, who you offer it to, why, how and the journey along the way is one story. That’s the story of how you and your business got to where you are now, and what you hope to achieve in the future. In sharing that story, it allows people to better understand the brand and how...
over 1 year ago • 2 min read