When Niching Works I understand the question, people want to know if they’re operating in the right spaces, or of they’ll be limiting themselves too much. Hi Reader, Niching is a conversation for early stage entrepreneurs, almost everywhere you look. It comes up at pivotal times, when people want to know how they expand, by going deeper, or broader, or a mix of both. Moira Rose is taking this seriously A niche goes well beyond your average target audience of gender, age and a general...
18 days ago • 1 min read
Welcome to silly season... There are 14 decisions that help you run a strategic sale, to generate profit and curate a positive experience for your customers. Hi Reader, This week’s episode of the podcast is all about sale season. When we see others running sales, we feel a certain pressure to run one too, and for it to be just as big. In all reality, a big sale might not be a profitable decision for your business. I wanted to take that question of “should I”, and add in the “what” “when”...
30 days ago • 1 min read
Finding a better way can often mean finding a more calm way to do your marketing... Hi Reader, I totally get it! Doing your marketing sometimes feels like a little too much. You’re busy, and you don’t want to put time into something that might not work. It’s also a little vulnerable putting yourself out there. On the latest episode of the podcast, Rachel Posner, a yoga therapist and mindfulness coach, told me about the window of tolerance. It’s a psychological concept of the optimal zone to...
about 2 months ago • 1 min read
What do your customers need to know before they buy? How are you making sure that your marketing covers those needs? Hi Reader, Creating marketing content for your audience is great and all, but if you don’t show them the things they need to know to make that purchase, they will only keep a somewhat superficial attachment to your brand, and most won’t end up purchasing. They need to be aware of your offer, but for every business there are a few extra things people need to know. These things...
2 months ago • 2 min read
Tell me what you want What you really, really want Hi Reader, Being in community helps you feel less alone in business, gives you access to opportunities, genuine connection and referrals. But the best thing community gives you, for your marketing at least, is the fresh perspectives and collective learning. The part I love most about being engaged in the community any business operates in, is that you hear what the market wants, needs, or is getting stuck on. You’ll find out about trends (not...
2 months ago • 2 min read
How well do you know your customer? That knowledge should lead every decision you make in your marketing. Even when your BFF isn’t actually your customer. Hi Reader, There are many an acronym that we’re told to remind us what to focus on. WWJD if you went to catholic school like I did, WWDD if you’re more into Dolly. In marketing, it’s more about understanding your customer. Your purpose, morals and values dictate how you do it, but the customer is where the questions start. So instead, WWYCD...
2 months ago • 1 min read
10 Essential Blog Post Types for any Business If you’re in need of a few ideas to get your blog started, here’s a place to kick it off and get some bases covered. Hi Reader, No matter what type of business you run, whether it's service-based, product-based, or learning-focused, blogging is one of the most powerful tools to capture attention through search, build authority, engage your audience, and improve your overall marketing strategy. Here are 10 essential blog post types that every...
5 months ago • 2 min read
When the rubber meets the road Understanding how you’ll improve the customer’s experience and creating the roadmap helps you to propel the business forward. Following the roadmap helps you to make more impactful progress and cut out the distractions. Hi Reader, One of the key things I work on with my clients is what they will be taking action on. As a coach, I'm not doing it for them, but I do help them break down the hurdles so they can take action and get productive. This plan is what I...
8 months ago • 1 min read
Performance Meets Purpose More than just numbers, this review helps you move forward Hi Reader, As we move into a new month and a new quarter, it’s the perfect time to reflect on your marketing efforts from the past month. Analysing what worked, what didn’t, and where you can improve will help you make more informed decisions moving forward. Here are areas to evaluate when reviewing your marketing performance: Were your marketing efforts aligned with your business goals? Or did you get...
9 months ago • 1 min read